Vudu brand profile U.S. 2022| ��ƽ��

Vudu brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,131 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Vudu in the United States?
When it comes to video-on-demand users, brand awareness of Vudu is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Vudu in the United States?
In total, ** of U.S. video-on-demand users say they like Vudu. However, in actuality, among the *** of U.S. respondents who know Vudu, *** of people like the brand.

What is the usage share of Vudu in the United States?
All in all, ** of video-on-demand users in the United States use Vudu. That means, of the *** who know the brand, *** use them.

How loyal are the users of Vudu?
Around ** of video-on-demand users in the United States say they are likely to use Vudu again. Set in relation to the ** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Vudu in the United States?
In March 2022, about ** of U.S. video-on-demand users had heard about Vudu in the media, on social media, or in advertising over the past four weeks. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Vudu in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.