PlayStation Store brand profile Germany 2022| ��ƽ��

PlayStation Store brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,189 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of PlayStation Store in Germany?
When it comes to video-on-demand users, brand awareness of PlayStation Store is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PlayStation Store in Germany?
In total, *** of German video-on-demand users say they like PlayStation Store. However, in actuality, among the *** of German respondents who know PlayStation Store, *** of people like the brand.

What is the usage share of PlayStation Store in Germany?
All in all, *** of video-on-demand users in Germany use PlayStation Store. That means, of the *** who know the brand, *** use them.

How loyal are the users of PlayStation Store?
Around *** of video-on-demand users in Germany say they are likely to use PlayStation Store again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around PlayStation Store in Germany?
In May 2022, about ** of German video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around PlayStation Store in Germany.

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