DAZN brand profile UK 2022| ��ƽ��

DAZN brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United Kingdom in 2022

Characteristic	Share of respondents
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Number of respondents

1,189 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of DAZN in the UK?
When it comes to video-on-demand users, brand awareness of DAZN is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is DAZN in the UK?
In total, *% of UK video-on-demand users say they like DAZN. However, in actuality, among the **% of UK respondents who know DAZN, **% of people like the brand.

What is the usage share of DAZN in the UK?
All in all, *% of video-on-demand users in the UK use DAZN. That means, of the **% who know the brand, **% use them.

How loyal are the users of DAZN?
Around *% of video-on-demand users in the UK say they are likely to use DAZN again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around DAZN in the UK?
In May 2022, about *% of UK video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past four weeks. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around DAZN in the UK.

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