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When it comes to travel portals, they come handy in different ways. Consumers use them to search for accommodation, book their flight tickets, and much more. These portals can make travel planning easier and stress-free. But, when their is a wide range of travel portals available in the market, which one of them are actually popular among the end customers?

Booking.com and easyJet Holidays are the two of most well-known travel portals in the UK. Both of them are recognized by 91 percent and 89 percent of internet respondents respectively. After them come Airbnb and easyJet holidays, each one of whom is recognized by 88 percent of consumers.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.