Japan: most popular content on SVOD platforms 2025| ��ƽ��

Most popular content among subscription video-on-demand (SVOD) users in Japan in 2025

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Release date

December 2025

More information

Region

Japan

Survey time period

December 30, 2024 to December 7, 2025

Number of respondents

ca. 100,000

Age group

15-69 years

Special properties

content that made it into the top twenty based on the number of reach points**; respondents were users of SVOD services***

Method of interview

Online survey

Supplementary notes

* The survey was conducted for each month during the time period, reaching a total of 100 thousand people per month.

** Reach points are the total number of people who came into contact with the content of an entertainment brand per day during the collection period.

*** Respondents were users of the following SVOD services: Abema Premium, Amazon Prime Video, Apple TV+, DAZN, DMM TV, d anime store, FOD Premium, Hulu, J:COM Stream, Lemino (previously dTV), Netflix, NHK On Demand, Rakuten TV, Telasa, U-Next, WOWOW On Demand, Anime Hodai, Disney+, and Bandai Channel.

In the case of some entertainment brands, theatrical versions, anime versions, and live-action versions are counted together.

Citation formats

According to a survey conducted in Japan in 2025, "The Apothecary Diaries" was the most popular content among users of subscription video-on-demand (SVOD) services in Japan. "The Apothecary Diaries" content recorded reach points during that period, which refers to the total number of people who came into contact with the content of an entertainment brand per day. Other popular content properties included "Detective Conan," "One Piece", and "Demon Slayer."