Discovery+ brand profile UK 2022| ��ƽ��

Discovery+ brand awareness, usage, popularity, loyalty, and buzz among video-on-demand users in the United Kingdom in 2022

Characteristic	Share of respondents
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Number of respondents

1,189 respondents

Age group

18 to 64 years

Special properties

respondents who use video-on-demand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to video-on-demand, which of the following brands do you like?"
Brand usage: "When it comes to video-on-demand, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to video-on-demand, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Discovery+ in the UK?
When it comes to video-on-demand users, brand awareness of Discovery+ is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Discovery+ in the UK?
In total, *** of UK video-on-demand users say they like Discovery+. However, in actuality, among the *** of UK respondents who know Discovery+, *** of people like the brand.

What is the usage share of Discovery+ in the UK?
All in all, *** of video-on-demand users in the UK use Discovery+. That means, of the *** who know the brand, *** use them.

How loyal are the users of Discovery+?
Around *** of video-on-demand users in the UK say they are likely to use Discovery+ again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Discovery+ in the UK?
In May 2022, about *** of UK video-on-demand users had heard about Discovery+ in the media, on social media, or in advertising over the past four weeks. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Discovery+ in the UK.

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