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E-commerce in Turkey

Statistics report on e-commerce in Turkey

This report presents insights and statistics on the e-commerce market in Turkey. It provides information on the key figures of the market, such as market size, industry revenues, payment methods, online order growth over time, and the revenue of different e-commerce segments. Additionally, the report consists of statistical data on leading brands, e-commerce activity of enterprises, online user demographics, and survey data on consumer behavior regarding online shopping.

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Table of contents

Overview

10
  • Basic Forecast E-commerce retail sales CAGR 2025-2030, by country
  • Premium Forecast Digital commerce transaction value in Turkey 2018-2028
  • Premium Statistic E-commerce market size in Turkey 2016-2025
  • Premium Statistic E-commerce share of total retail in Turkey 2016-2025
  • Premium Forecast E-commerce market revenue in Turkey 2021-2029, by segment
  • Premium Statistic Share of e-commerce in GDP in Turkey 2019-2025
  • Premium Statistic Share of e-commerce in GDP in Turkey 2024, by segment
  • Premium Forecast Recommerce revenue in Turkey 2019-2030, by segment
  • Premium Statistic Quick commerce market size in Turkey 2019-2025
  • Premium Statistic Quick commerce market share in Turkey 2025, by sector

Payment methods

6
  • Premium Statistic Number of e-commerce transactions in Turkey 2015-2025, by quarter
  • Premium Statistic E-commerce transaction volume in Turkey H1 2023, by payment method
  • Premium Statistic Value of card payments on the internet in Turkey 2014-2024
  • Premium Forecast Digital payments average transaction value in Turkey 2018-2028
  • Premium Statistic Most used e-commerce payment methods in Turkey 2016-2025, with 2030 forecast
  • Premium Forecast Most common online payments by type in Turkey 2024

E-commerce segments

6
  • Premium Statistic Share of retail e-commerce in Turkey 2023, by sector
  • Premium Statistic Spending on online travel and tourism services in Turkey 2025
  • Premium Statistic Spending on digital media downloads and subscriptions in Turkey 2024, by media type
  • Premium Forecast Revenue of the online food delivery industry in Turkey 2017-2031
  • Premium Forecast Revenue of the event tickets industry in Turkey 2019-2028
  • Premium Forecast Revenue of the dating services industry in Turkey 2017-2030

Sellers & companies

8
  • Premium Forecast Top 10 online stores in Turkey 2026
  • Premium Forecast E-commerce market share of the leading brands in Turkey 2022
  • Premium Statistic Cities with the highest number of e-commerce businesses in Turkey 2023-2025
  • Premium Statistic Share of businesses making e-commerce sales in Turkey 2016-2024
  • Basic Statistic Share of enterprises with e-commerce activities in Turkey 2023, by sector
  • Premium Statistic Share of businesses making online sales via marketplace or apps in Turkey 2016-2023
  • Premium Statistic Share of businesses making online sales via own website or apps in Turkey 2016-2023
  • Premium Statistic Shipping service providers offered by e-commerce stores in Turkey 2025

Online orders & consumers

7
  • Premium Statistic Share of e-shoppers in Europe and Turkey 2024
  • Premium Statistic Growth rate of e-commerce volume in Turkey 2023, by category
  • Premium Statistic Number of online orders placed in Turkey 2019-2025
  • Premium Statistic Share of e-commerce orders in Turkey 2023, by region
  • Premium Statistic Average online shopping cart value in Turkey 2025, by category
  • Premium Forecast E-commerce market users in Turkey 2021-2029, by segment
  • Premium Statistic Engagement with selected e-commerce activities in Turkey Q2 2025

Consumer behavior

5
  • Premium Forecast Attitudes towards online shopping in Turkey 2024
  • Premium Statistic E-commerce spending per capita in Turkey 2024, by segment
  • Premium Statistic Main online purchase drivers in Turkey Q2 2025
  • Premium Statistic Reasons for choosing online shopping channels in Turkey 2023
  • Premium Statistic Most common shopping queries entered into Google in Turkey 2025
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