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E-commerce in Poland

Statistics report on the e-commerce market in Poland

This report presents insights and statistics on the e-commerce market in Poland. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The report also includes data on the most relevant online retailers and websites, as well as information on social commerce, digital payment methods, and delivery.

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Table of contents

Market overview

9
  • Premium Statistic Value of e-commerce market in Poland 2014-2027
  • Premium Statistic Number of registered e-commerce stores in Poland 2013-2025
  • Basic Forecast Top online stores in Poland 2024
  • Premium Statistic Cross-border e-commerce usage in Poland 2015-2025
  • Premium Forecast E-commerce share of retail revenue in Poland 2025
  • Premium Statistic Share of sales via Internet in retail sales in Poland 2020-2025, by product type
  • Premium Statistic Share of online shoppers in Poland 2015-2025
  • Premium Statistic Online shopping in Poland 2015-2025, by gender
  • Premium Statistic Age distribution of online shoppers in Poland 2015-2025

Re-commerce & social commerce

5
  • Premium Statistic Share of online shoppers buying used products in Poland 2023-2025
  • Premium Statistic Most popular second-hand online stores in Poland 2025, by brand awareness
  • Premium Statistic Categories of used products bought online in Poland 2023-2025
  • Premium Forecast Social commerce market revenue in Poland 2018-2030
  • Premium Statistic Frequency of buying on social media in Poland 2023-2025

Online stores

8
  • Premium Statistic Most popular online shops by number of users in Poland 2022-2024
  • Premium Statistic Most popular online shops by reach in Poland 2023-2025
  • Premium Statistic Highest rated online stores for children's goods in Poland 2025
  • Premium Statistic Best online grocery stores in Poland 2024, by the highest rate
  • Premium Statistic Best online stores for health and beauty in Poland 2025, by the highest rate
  • Premium Statistic Best online stores for jewelry and watches in Poland 2024, by the highest rate
  • Premium Statistic Best online stores for sports goods in Poland 2024, by the highest rate
  • Premium Statistic Best online book and multimedia shops in Poland 2024, by the highest rate

Allegro

5
  • Premium Statistic Number of active buyers on Allegro in Poland 2017-2024
  • Premium Statistic Allegro adjusted EBITDA in Poland 2017-2024
  • Premium Statistic Income statement of Allegro in Poland 2020-2024
  • Premium Statistic Revenues of Allegro in Poland 2017-2024, by revenue type
  • Premium Statistic Net revenues of Allegro in Poland 2017-2025

Online shopping behavior

5
  • Premium Statistic Main reasons for shopping online in Poland 2023-2025
  • Premium Statistic Most popular online shopping categories in Poland 2023-2025
  • Premium Statistic Product categories bought online from abroad in Poland 2023-2025
  • Premium Statistic Products customers would purchase online for the first time in Poland 2023-2025
  • Premium Statistic Frequency of buying from foreign online stores in Poland 2025, by store

Payment methods & spending

6
  • Premium Statistic Average monthly spending on online shopping in Poland 2023-2025
  • Premium Statistic Average monthly spending on online shopping in Poland 2023-2025, by product category
  • Premium Statistic Total amount spent in consumer e-commerce categories in Poland 2024-2025
  • Premium Statistic Most popular e-commerce payment services in Poland 2016-2025
  • Premium Statistic Preferred digital payment methods in Poland 2024
  • Premium Statistic BLIK e-commerce online transactions in Poland 2015-2024

Delivery

7
  • Premium Statistic E-commerce delivery methods used in Poland 2023-2025
  • Premium Statistic Most used online shipping provider by Polish online shoppers 2020-2025
  • Premium Statistic Parcel vending machines chosen most often when shopping online in Poland 2024-2025
  • Premium Statistic Product return methods preferred by online consumers in Poland 2023-2025
  • Premium Statistic Most popular parcel machines when returning goods in Poland 2025
  • Premium Statistic Types of parcel machines motivating online shopping in Poland 2025
  • Premium Statistic Additional forms of delivery used for online purchases in Poland 2025

AI in e-commerce

4
  • Premium Statistic Share of consumers using chatbots and AI tools when shopping online in Poland 2025
  • Premium Statistic AI tools used during online shopping in Poland 2025
  • Premium Statistic Reasons for using chatbots and AI tools when shopping online in Poland 2025
  • Premium Statistic Experiences with chatbots and AI assistants during online shopping in Poland 2025

Forecasts

9
  • Premium Statistic Online retail users in Poland 2017-2030
  • Premium Statistic E-commerce revenue in Poland 2017-2030
  • Premium Statistic Value of e-commerce service market in Poland 2022-2029
  • Premium Statistic Fashion e-commerce revenue forecast in Poland 2017-2030
  • Premium Statistic Electronics e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Toys and hobby e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Furniture e-commerce revenue forecast in Poland 2017-2030
  • Premium Statistic Food e-commerce revenue forecast in Poland 2017-2029
  • Premium Statistic Internet user penetration rate in Poland 2019-2029
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