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E-commerce in Romania

Statistics report on the e-commerce market in Romania

This report provides statistics and facts about the e-commerce market and the main companies in Romania. It includes key e-commerce market figures, and data on online shopping behavior, as well as second-hand platforms and Black Friday online sales.

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Table of contents

Overview

9
  • Premium Statistic E-commerce revenue in Romania 2018-2023
  • Premium Forecast E-commerce revenue in Romania 2023-2029, by product category
  • Premium Forecast E-commerce share of retail revenue in Romania 2025
  • Premium Forecast Revenue per user of e-commerce in Romania 2017-2030
  • Premium Statistic Distribution of e-commerce sales in Romania 2023, by device
  • Premium Statistic Estimated B2B e-commerce revenue of physical goods in Romania 2017-2026
  • Premium Statistic Most popular types of goods purchased online in Romania 2025
  • Premium Statistic Revenue in the food segment of the e-commerce market in Romania 2017-2029
  • Premium Statistic Online food delivery revenue in Romania 2017-2030, by segment

Online sellers

8
  • Basic Statistic Romania: share of enterprises selling online 2010-2025
  • Basic Statistic Romania: share of enterprises that make B2C e-commerce sales via a website 2013-2024
  • Basic Statistic Share of enterprises that make B2B/B2G e-commerce sales in Romania 2013-2024
  • Basic Statistic Romania: e-commerce share in enterprises' turnover 2015-2025
  • Basic Statistic Share of enterprises with e-commerce sales in Romania 2015-2025, by size
  • Premium Statistic Most visited retail industry websites in Romania 2025
  • Premium Statistic Most visited apparel and fashion industry websites in Romania 2026
  • Premium Statistic Most visited restaurant industry websites in Romania 2025

E-commerce users

7
  • Premium Forecast Number of users of e-commerce in Romania 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Romania 2017-2030
  • Premium Statistic Goods and services bought online by individuals in Romania 2024
  • Premium Statistic Share of online shoppers in Romania 2025, by region
  • Premium Statistic Share of individuals using the internet to sell goods or services in Romania 2025
  • Premium Statistic E-commerce activities in Romania 2025
  • Basic Statistic Most popular foreign countries for buying online in Romania 2023

Online shopping behavior

8
  • Premium Statistic Distribution of online shoppers in Romania 2025, by product category
  • Premium Statistic Products and services bought online in Romania 2024, by consumer segments
  • Basic Statistic E-shoppers seniority in Romania 2023
  • Basic Statistic Cross-border shopping in Romania 2023
  • Premium Statistic Online purchasing nationally and cross-border in Romania 2024
  • Premium Statistic Online purchases from other countries in Romania 2020-2023
  • Basic Statistic Features preventing people from buying online in Romania 2023
  • Basic Statistic Drivers to shop online in Romania 2023

Delivery and e-commerce companies

10
  • Basic Statistic Importance of knowing the delivery company when buying online in Romania 2023
  • Premium Statistic Revenue of FAN Courier Express in Romania 1998-2024
  • Premium Statistic Revenue of Sameday in Romania 2013-2024
  • Basic Statistic Revenue of Amazon Development Center in Romania 2015-2024
  • Premium Statistic Net profit of Amazon Development Center in Romania 2015-2024
  • Premium Statistic Number of employees at Amazon Development Center in Romania 2015-2024
  • Basic Statistic Usual delivery places for Romanian e-shoppers 2023
  • Basic Statistic Brand value of eMAG in Romania 2019-2025
  • Premium Statistic Online sellers on the eMAG Marketplace platform in Romania 2020-2024
  • Premium Statistic eMAG ecommerce media ad revenue in Europe 2022-2024

Second-hand platforms

4
  • Basic Statistic Second-hand platforms usage in Romania 2023
  • Basic Statistic Reasons for buying second-hand products online in Romania 2023
  • Basic Statistic Delivery of second-hand products online in Romania 2023
  • Basic Statistic Reasons for selling second-hand products online in Romania 2023

Black Friday

10
  • Premium Statistic Preparations for Black Friday in Romania 2024
  • Premium Statistic Delivery types for Black Friday orders on eMAG in Romania 2024
  • Premium Statistic Black Friday ordered products on eMAG in Romania 2024
  • Premium Statistic Products ordered on eMAG in the first 30 minutes of Black Friday in Romania 2024
  • Premium Statistic Black Friday order value per client on eMAG in Romania 2024, by county
  • Premium Statistic Most popular items on Black Friday in Romania 2022-2024
  • Premium Statistic Black Friday purchases in Romania 2024, by age group
  • Premium Statistic Black Friday purchases in Romania 2024, by gender
  • Premium Statistic Black Friday reasons for not buying in Romania 2024
  • Premium Statistic Black Friday wished improvements in Romania 2024
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