In 2023, the main reasons for Turkish consumers to prefer online shopping channels instead of physical stores were product variety, ease of shopping and ease/advantage of price comparison, with ** percent of the respondents choosing those motives.
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PwC Turkey. (April 16, 2024). Reasons why consumers prefer online shopping channels in Turkey in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1470733/turkey-reasons-for-shopping-online/
PwC Turkey. "Reasons why consumers prefer online shopping channels in Turkey in 2023." Chart. April 16, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1470733/turkey-reasons-for-shopping-online/
PwC Turkey. (2024). Reasons why consumers prefer online shopping channels in Turkey in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1470733/turkey-reasons-for-shopping-online/
PwC Turkey. "Reasons Why Consumers Prefer Online Shopping Channels in Turkey in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Apr 2024, /statistics/1470733/turkey-reasons-for-shopping-online/
PwC Turkey, Reasons why consumers prefer online shopping channels in Turkey in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1470733/turkey-reasons-for-shopping-online/ (last visited July 28, 2026)
Reasons why consumers prefer online shopping channels in Turkey in 2023 [Graph], PwC Turkey, April 16, 2024. [Online]. Available: /statistics/1470733/turkey-reasons-for-shopping-online/