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Share of online shoppers in Europe and Turkey in 2024

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Sources

Release date

October 2025

Region

Europe, Turkey

Survey time period

2024

Supplementary notes

The figures for Europe include the following 38 countries: Albania, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Italy, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, the Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, and the United Kingdom.

Citation formats

Share of e-shoppers in Europe and Turkey 2024

Published by
Yihan Ma,
Oct 13, 2025

The share of e-commerce users in Turkey was **** percentage points lower than in the 38 European countries included in the European E-commerce Report 2025. In 2024, **** percent of the Turkish population shopped online.

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Statistics on " E-commerce in Turkey "

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Overview

8

Payment methods

6

Sellers & companies

8

Consumer behavior

5

E-commerce segments

6

Online orders & consumers

7

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Topics

E-commerce in TurkeyE-commerce worldwideE-commerce in the European UnionTextiles and clothing industry in TurkeyE-commerce in Hungary
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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per month, billed annually 1
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