The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Trendyol.com was leading the e-commerce market, with e-commerce net sales of **** billion U.S. dollars in 2026 generated in Turkey, followed by hepsiburada.com with **** billion U.S. dollars. Third place is taken by migros.com.tr with revenue of **** billion U.S. dollars. Additionally, amazon.com.tr was the fourth biggest online store in Turkey with net sales of *** billion U.S. dollars in 2026.Â
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ECDB GmbH. (June 17, 2026). Top online stores in Turkey in 2026, by e-commerce net sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/
ECDB GmbH. "Top online stores in Turkey in 2026, by e-commerce net sales (in million U.S. dollars)." Chart. June 17, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/
ECDB GmbH. (2026). Top online stores in Turkey in 2026, by e-commerce net sales (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/
ECDB GmbH. "Top Online Stores in Turkey in 2026, by E-commerce Net Sales (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jun 2026, /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/
ECDB GmbH, Top online stores in Turkey in 2026, by e-commerce net sales (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/ (last visited July 24, 2026)
Top online stores in Turkey in 2026, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, June 17, 2026. [Online]. Available: /forecasts/1301496/turkey-top-online-stores-turkey-ecommercedb/