
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Wearable device unit shipments worldwide 2014-2029

Detailed statistics
Smartwatch and fitness tracker shipments worldwide 2021-2024

Detailed statistics
Wearables unit shipments worldwide 2014-2022, by vendor

Smartwatches or wearable fitness/activity trackers ownership Japan 2025
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatches or wearable fitness/activity trackers ownership Japan 2025, by gender
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Smartwatch and wearable fitness/activity trackers ownership India 2025, by age
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025, by age group

Smartwatch and wearable fitness/activity trackers ownership India 2025, by gender
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025, by gender

Reasons against buying smartwatches or wearable fitness/activity trackers Japan 2025
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatch and wearable fitness/activity trackers ownership India 2025
Ownership of smartwatches and wearable fitness/activity trackers in India as of September 2025

Most popular fitness tracker apps worldwide 2026, by downloads
Leading fitness tracker apps worldwide in January 2026, by downloads (in millions)

Usage frequency of smartwatches or wearable fitness/activity trackers Japan 2025
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatches or wearable fitness/activity trackers ownership Japan 2025, by age
Ownership of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Leading shared fitness tracker brands in the U.S. 2023, by brand awareness
Aided brand awareness level of selected fitness tracker brands in the United States in 2023

Reasons against buying wearable devices Japan 2025, by gender
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Smartwatch and wearable fitness/activity trackers ownership South Korea 2025
Ownership of smartwatches and wearable fitness/activity trackers in South Korea as of September 2025

Smartwatch and wearable fitness/activity trackers ownership South Korea 2025, by age
Ownership of smartwatches and wearable fitness/activity trackers in South Korea as of September 2025, by age group

Apps connected to smartwatches and fitness trackers South Korea 2025
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025

Apps connected to smartwatches and fitness trackers South Korea 2025, by age group
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025, by age group

Apps connected to smartwatches and fitness trackers South Korea 2025, by gender
Popular type of apps connected to smartwatches and fitness/activity trackers in South Korea as of September 2025, by gender

Popularity of walking for fitness in the U.S. 2010-2024
Number of people walking for fitness in the United States from 2010 to 2024 (in millions)

Motivation for buying smartwatches or wearable fitness/activity trackers Japan 2025
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Smartwatch or wearable fitness/activity trackers brands owned South Korea 2025
Brands used by owners of smartwatch or wearable fitness/activity trackers in South Korea as of September 2025

Usage frequency of wearable devices Japan 2025, by gender
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Usage frequency of wearable devices Japan 2025, by age
Frequency of using smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Participants in fitness sports in the U.S. 2013-2024
Share of population who participate in fitness sports in the United States from 2013 to 2024

Germany: revenue of the fitness market 2014-2025
Revenue of the fitness market in Germany from 2014 to 2025 (in million euros)

Reasons against buying wearable devices Japan 2025, by age
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group

Penetration rate of smartwatches and fitness trackers Japan 2025, by gender
Share of people who own smartwatches or wearable fitness trackers in Japan as of September 2025, by gender

Fitness class participation England 2015-2025
Number of people participating in fitness classes in England from 2015-16 to 2024-25

Awareness of wearable device brands Japan 2025
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Awareness of wearable device brands Japan 2025, by gender
Most known brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Gym Workout Tracker & Fitness app downloads worldwide 2025, by quarter
Gym Workout Tracker & Fitness app downloads worldwide from 1st quarter 2025 to 3rd quarter 2025 (in millions)

Value of the European health and fitness industry 2017-2025
Revenue of the health and fitness market in Europe from 2017 to 2025 (in billion euros)

Most popular fitness and workout apps worldwide 2026, by in-app revenue
Leading fitness and workout apps worldwide in January 2026, by in-app purchase revenue (in million U.S. dollars)

Most popular calorie & weight tracker apps worldwide 2025, by downloads
Leading calorie and weight tracker apps worldwide in 2025, by downloads (in millions)

Usage of scientific fitness management services South Korea 2017-2024
Share of South Koreans who used scientific fitness management services from 2017 to 2024

Share of people who own a fitness tracker in Poland 2022-2023, by age
Share of people who own a fitness tracker in Poland from 2022 to 2023, by age

Smartwatch or wearable fitness trackers brands owned South Korea 2025, by age group
Brands used by owners of smartwatch or wearable fitness/activity trackers in South Korea as of September 2025, by age group

Generic fitness training participation England 2016-2025
Number of people participating in generic fitness training in England from 2016-17 to 2024-25

Sales volume of wearables in Germany 2015-2024
Sales volume of wearables in Germany from 2015 to 2024 (in millions)

Insufficient physical activity among adults worldwide 2022, by region
Share of adults with insufficient levels of physical activity worldwide as of 2022, by region

Motivation for buying wearable devices Japan 2025, gender
Reasons for purchasing smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Share of smart wearable owners Asia 2025, by country
Share of smartwatch and fitness tracker owners in Asia in 2025, by country or territory

Cumulative downloads of leading fitness & workout apps 2019-2026
Cumulative downloads of leading fitness and workout apps worldwide every January from 2019 to January 2026 (in millions)

Share of people with insufficient physical activity in Europe in 2025
Share of people with insufficient physical activity levels in Europe in 2025, by country

Wearable tech usage frequency South Korea 2025
Frequency of using smartwatches or wearable fitness/activity trackers in South Korea as of September 2025

Market value of fitness industry in the UK by country 2025
Market value of the fitness industry in the United Kingdom in 2025, by country (in million British pounds)

Market value of fitness industry in the UK 2019-2025
Market value of the fitness industry in the United Kingdom from 2019 to 2025 (in billion British pounds)

Key data on the gym, health & fitness club industry revenue in the U.S. 2026
Key figures on the fitness, health and gym club industry in the United States as of February 2026

Most popular brands of wearable devices Japan 2025
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025

Most popular brands of wearable devices Japan 2025, by gender
Most popular brands of smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by gender

Reasons for not buying wearable tech South Korea 2025, by gender
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender

Reasons for not buying wearable tech South Korea 2025, by age group
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by age group
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