Peloton subscriptions worldwide 2025| ��ƽ��

Number of Peloton subscriptions worldwide from 2018 to 2025 (in 1,000s)

Characteristic	Subscriptions in thousands
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Release date

October 2025

More information

Region

Worldwide

Survey time period

2018 to 2025; financial years ended 30 June

Supplementary notes

The source provides the following information: "New reporting metric, effective as of the beginning of fiscal year 2024, replaced Ending Connected Fitness Subscriptions.

Ending Paid Connected Fitness Subscriptions includes all Connected Fitness Subscriptions for which we are currently receiving payment (a successful credit card billing or prepaid subscription credit or waiver). Prior to fiscal year 2024, we included a Connected Fitness Subscription that is paused for up to three months as a Connected Fitness Subscription. Because there is no payment on a paused subscription, effective as of the beginning of fiscal year 2024, we no longer include paused Connected Fitness Subscriptions in our Ending Paid Connected Fitness Subscription count."

Citation formats

Peloton saw the number of subscriptions to its online services increase more than ** from 2018 to 2025. However, while the company boasted around *** million connected fitness subscriptions in 2025, this figure denoted a slight decline following a peak in 2023, when the figure reached nearly million.

How much revenue does Peloton generate?

Peloton’s revenue has increased dramatically since 2017. Despite the company’s overall financial growth over the past five years, Peloton’s global revenue peaked in 2021 and has since experienced a year-over-year decline. This is partly a result of the coronavirus (COVID-19) pandemic, which saw the closure of gyms across the world and forced millions of fitness fans to workout at home. Since the reopening of gyms, it stands to reason that demand for home gyms has declined.

How does Peloton compare to other fitness companies?

When looking at the leading fitness and sports apps worldwide in January 2025, the Peloton: Fitness & Workouts app ranked in terms of revenue. Meanwhile, MyFitnessPal came in first place, with in-app revenues amounting to more than ** million U.S. dollars. MyFitnessPal uses gamification elements to encourage diet and exercise management.