consumers that do not own smartwatches or wearable fitness/activity trackers; among 610 female respondents and 870 male respondents that own a smart wearable
Method of interview
Online survey
Supplementary notes
Original question: "What are your reasons for not buying wearable technology? Choose the top two reasons."
Citation formats
Reasons for not buying wearable tech South Korea 2025, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (October 20, 2025). Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/
Rakuten Insight. "Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender." Chart. October 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/
Rakuten Insight. (2025). Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/
Rakuten Insight. "Reasons against Purchasing Smartwatches or Wearable Fitness/Activity Trackers in South Korea as of September 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2025, /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/
Rakuten Insight, Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/ (last visited August 01, 2026)
Reasons against purchasing smartwatches or wearable fitness/activity trackers in South Korea as of September 2025, by gender [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: /statistics/1053321/south-korea-wearable-devices-reasons-against-purchase-by-gender/
