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Credential sharing in video-on-demand business in the U.S. - statistics & facts

Illegal downloading of movies or series is not the only problem streaming platforms are confronted with. Online services are experiencing new challenges when it comes to protecting their content due to a constantly expanding subscription-based economy. The issue many providers are now facing is the sharing of login details with family and friends 鈥 also known as account sharing. Over one in four direct-to-consumer (DTC) video service accounts in the United States were鈥痷sed in more than one household, according to a survey from February 2023.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Share of U.S. consumers sharing DTC video streaming credentials outside their household
  • **%
  • Most-shared video streaming services in the U.S.
  • YouTube TV
  • Loss in potential revenue of VOD services due to password sharing in the U.S.
  • ***bn USD

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Current statistics on this topic

Video Streaming

Revenue loss of VOD services due to password sharing in the U.S. 2021-2022

Video Streaming

Password sharing of DTC video streaming services in the U.S. 2023

Video Streaming

Adults willing to pay fees to share passwords in the U.S. 2023

Video Streaming

Video streaming account sharing in the U.S. 2023-2024, by platform

Video Streaming

Netflix subscriptions in the U.S. 2023

Video Streaming

Netflix subscription canceling if charging account sharing in the U.S. 2023

Video Streaming

Sharing of video streaming service passwords in the U.S. 2023, by generation

Video Streaming

Password sharing in Netflix subscriber households in Europe 2022, by country

Video Streaming

Consumers' response to streaming password-sharing crackdown in the U.S. 2023

Video Streaming

VOD subscription canceling if increasing fees and regulations in the U.S. 2024

Further recommended statistics

Further reports

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Streaming in the United States
Streaming in the United States
Video streaming in Europe
Video streaming in Europe
Subscription video-on-demand market in the United States
Subscription video-on-demand market in the United States
Video streaming worldwide
Video streaming worldwide
Subscription video-on-demand market worldwide
Subscription video-on-demand market worldwide
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