respondents who use a subscription paid for by someone outside of the household
Supplementary notes
This question was phrased by the source as follows: "If I were no longer able to use/access the following services without paying for my own subscription...?"
Citation formats
Consumers' response to streaming password-sharing crackdown in the U.S. 2023
A survey from 2023 in the U.S. found that Peacock, Disney+, and Max users in particular would subscribe and pay if the service were to crack down on password sharing, with over two in three respondents stating this. By comparison, the share of Paramount+ borrowers who would subscribe at full price was ** percent.
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Activate. (October 10, 2023). Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/
Activate. "Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform." Chart. October 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/
Activate. (2023). Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/
Activate. "Paid Streaming Subscription Borrower Behavior If Streaming Services Would Crack down on Password Sharing in The United States in 2023, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2023, /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/
Activate, Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform ÌÇÐÄÆƽâ°æ, /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/ (last visited July 22, 2026)
Paid streaming subscription borrower behavior if streaming services would crack down on password sharing in the United States in 2023, by platform [Graph], Activate, October 10, 2023. [Online]. Available: /statistics/1346354/response-password-sharing-crackdown-us-streaming-platform/
