As of ***, ** percent of American and ** percent of European consumers, respectively, reported they were most likely to receive recommendations of new content from friends or family. Similarly, ** percent of U.S. viewers and ** percent of viewers from Europe stated to lean to social media when looking for new content to watch.
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Comcast. (April 30, 2024). Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. "Most common sources for finding new content to watch in the U.S. and Europe as of December 2023." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. (2024). Most common sources for finding new content to watch in the U.S. and Europe as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast. "Most Common Sources for Finding New Content to Watch in The U.S. and Europe as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1465261/how-viewers-learn-about-new-content-to-watch/
Comcast, Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1465261/how-viewers-learn-about-new-content-to-watch/ (last visited July 25, 2026)
Most common sources for finding new content to watch in the U.S. and Europe as of December 2023 [Graph], Comcast, April 30, 2024. [Online]. Available: /statistics/1465261/how-viewers-learn-about-new-content-to-watch/
