Topic: Subscription video-on-demand in Scandinavia

Subscription video-on-demand in Scandinavia - statistics & facts

When thinking about online streaming services in Scandinavia, one might be inclined to focus exclusively on Stockholm-based audio platform Spotify. However, this digitally advanced region is also home to an impressive number of video streaming fans who value the comfort, flexibility, and extensive content catalogs that subscription video-on-demand services like Netflix have to offer. As of 2023, the number of SVOD users in the Nordics reached a record 11.18 million. That same year, Sweden, Denmark, and Norway ranked among the countries with the highest SVOD reach worldwide.

Revenue of the SVOD market in the Nordics
****bn USD

Number of SVOD users in the Nordics
****m

Scandinavian country with the highest SVOD services reach
Norway

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Current statistics on this topic

Video Streaming

Share of households subscribing to streaming services in Norway 2015-2023

Video Streaming

Subscriptions to OTT video services in Denmark 2014-2024

Video Streaming

Household penetration rate of SVOD in Sweden 2021-2023

Overview

Global share of users watching content via streaming services Q2 2025, by country
Global share of users watching content via streaming services Q2 2025, by country
Share of internet users watching content via streaming services each month worldwide as of 2nd quarter 2025, by country
SVOD services reach worldwide 2024, by country
SVOD services reach worldwide 2024, by country
Ranking of countries with the highest penetration rate of subscription video-on-demand (SVOD) services worldwide in 2024
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027 (in million U.S. dollars)
Number of users of video streaming (SVOD) in the Nordics 2018-2027
Number of users of video streaming (SVOD) in the Nordics 2018-2027
Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions)

Costs and spending

Monthly household media spending share in Sweden 2023, by medium
Monthly household media spending share in Sweden 2023, by medium
Distribution of average monthly household spending on media in Sweden in 1st quarter 2023, by medium
Average monthly spending on media in Norway 2022
Average monthly spending on media in Norway 2022
Average monthly consumer spending on selected media in Norway in 4th quarter 2022 (in NOK)
Consumer spending on digital and physical video in Denmark 2013-2024, by sector
Consumer spending on digital and physical video in Denmark 2013-2024, by sector
Consumer spending on digital and physical video in Denmark from 2013 to 2024, by sector (in million DKK)
Opinion on SVOD household spending growth in the Nordics 2022-2023
Opinion on SVOD household spending growth in the Nordics 2022-2023
Media stakeholders' opinions about household spending growth on subscription video-on-demand (SVOD) in the Nordic countries in 2022 and 2023
SVOD households' willingness to pay for local video content in the Nordics 2023
SVOD households' willingness to pay for local video content in the Nordics 2023
Willingness of subscription video-on-demand (SVOD) households to pay more for local movies and series in the Nordic countries as of spring 2023

Platforms

Share of individuals with access to selected SVOD services at home in Sweden 2023
Share of individuals with access to selected SVOD services at home in Sweden 2023
Share of individuals with access to selected subscription video-on-demand (SVOD) services at home in Sweden in 2023
Most used SVOD platforms in Denmark and Norway 2021-2023
Most used SVOD platforms in Denmark and Norway 2021-2023
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform
Market share of SVOD services in the Nordic countries 2013-2022
Market share of SVOD services in the Nordic countries 2013-2022
Market share of subscription video-on-demand (SVOD) services in the Nordic countries in selected years from 2013 to 2022
Quarterly number of Viaplay subscribers 2022-2024, by region
Quarterly number of Viaplay subscribers 2022-2024, by region
Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s)
Disney+ subscriptions in Nordic countries 2022
Disney+ subscriptions in Nordic countries 2022
Number of Disney Plus subscribing households in selected Nordic countries as of spring 2022 (in 1,000s)

Subscribers and consumer behavior

Households with VOD subscriptions in Sweden 2022-2023, by segment
Households with VOD subscriptions in Sweden 2022-2023, by segment
Distribution of households subscribing to video streaming services in Sweden in 1st quarter 2022 to 1st quarter 2023, by segment
Share of video streaming subscribers in Norway 2016-2023
Share of video streaming subscribers in Norway 2016-2023
Share of people subscribing to video streaming services in Norway from 2016 to 2023
Share of video-on-demand subscribers in Denmark quarterly 2018-2023
Share of video-on-demand subscribers in Denmark quarterly 2018-2023
Share of people subscribing to video streaming services in Denmark from 4th quarter 2018 to 4th quarter 2023
SVOD changes in last 12 months in Scandinavia 2023, by age group
SVOD changes in last 12 months in Scandinavia 2023, by age group
Subscription video-on-demand (SVOD) changes in the last 12 months in Scandinavia as of July 2023, by age group
Reasons for canceling an SVOD subscription in Scandinavia 2021-2022
Reasons for canceling an SVOD subscription in Scandinavia 2021-2022
Reasons for canceling a paid video streaming subscription in Scandinavia in 2021 and 2022
Preferred payment models of video streaming services in Scandinavia 2021-2022
Preferred payment models of video streaming services in Scandinavia 2021-2022
Preferred payment options of video streaming services among consumers in Scandinavia in 2021 and 2022

Revenue of the SVOD market in the Nordics
****bn USD

Number of SVOD users in the Nordics
****m

Scandinavian country with the highest SVOD services reach
Norway

Key figures

The most important key figures provide you with a compact summary of the topic of "Subscription video-on-demand in Scandinavia" and take you straight to the corresponding statistics.

- Average monthly consumer spending on video streaming in Norway
- ****NOK
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Detailed statistics
Average monthly spending on media in Norway 2022
- Consumer spending on digital video in Denmark
- ****bn DKK
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Detailed statistics
Consumer spending on digital and physical video in Denmark 2013-2024, by sector
- Share of SVOD households that are willing to pay 3 euros more for local video content in the Nordics
- **%
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Detailed statistics
SVOD households' willingness to pay for local video content in the Nordics 2023

- Disney+'s largest market in the Nordics
- Sweden
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Detailed statistics
Disney+ subscriptions in Nordic countries 2022
- Market share of Netflix in the Nordics
- **%
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Detailed statistics
Market share of SVOD services in the Nordic countries 2013-2022
- Number of Viaplay subscribers
- 6.35m
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Detailed statistics
Quarterly number of Viaplay subscribers 2022-2024, by region

- Most popular SVOD segment in Sweden
- Stand-alone only
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Detailed statistics
Households with VOD subscriptions in Sweden 2022-2023, by segment
- Share of VOD subscribers in Denmark
- 68%
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Detailed statistics
Share of video-on-demand subscribers in Denmark quarterly 2018-2023
- Share of VOD subscribers in Norway
- 88%
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Detailed statistics
Share of video streaming subscribers in Norway 2016-2023

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Subscription video on demand (SVoD) in Norway

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Subscription video-on-demand in Scandinavia - statistics & facts

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