Marriott International - statistics & facts
Marriott International holds a dominant position in the global hotel market. As of 2025, it was the hotel company with the highest market value worldwide, at 65 billion U.S. dollars. The number of Marriott hotels globally has more than doubled over the past decade. As of 2025, the company operated almost 10,000 properties, making it one of the largest hotel chains in the world.
How was Marriott’s performance in 2025?
In terms of revenue, Marriott outperformed its competitors. The Forbes "Global 2000" list of the largest companies worldwide reported that Marriott had the highest sales of any hotel company in its 2025 ranking. The firm generated approximately 25 billion U.S. dollars in sales that year, outranking major global chains like MGM Resorts International, Hilton, and Las Vegas Sands. While global occupancy at Marriott’s properties slightly declined in 2025 compared with the previous year due to mixed performances across regions, both the global average daily rate (´¡¶Ù¸é) a²Ô»å revenue per available room (RevPAR) reached all-time highs that year.
Where is Marriott’s biggest market?
Marriott's biggest regional market is undoubtedly North America. This is partly due to the acquisitions of the Canadian chain Delta Hotels and the American chain Starwood Hotels and Resorts in 2015 and 2016, respectively. Marriott has its highest number of properties and hotel rooms in this region, with roughly 6,400 units and over one million rooms as of 2025. Comparatively, there were nearly 1,000 properties in Europe, the company’s second-largest market.
What do consumers think of Marriott?
In 2025, Marriott had one of the highest American Customer Satisfaction (ACSI) scores of any hotel company, surpassed only by competitor Hilton. Its rate of 80 out of 100 was higher than the average ACSI score for hotels that year. Along with the company’s high ACSI score, Marriott placed fourth in a 2025 ranking of the leading hotel brands by brand awareness in the United States. Hilton, meanwhile, had the highest brand awareness in the U.S. that year.
With both Marriott's revenue and operating profit peaking in 2025, the company's future outlook appears positive. That said, while Marriott’s acquisition of citizenM in 2025 strengthened the company’s footprint in leading city destinations worldwide, the sudden termination of its partnership with Sonder was a big shock for the hotel market that year. Although the abrupt ending of its licensing agreement with Sonder did not shake Marriott’s solid performance, it will be important to understand whether it will have an impact on its brand reputation.
