The average daily rate (ADR) of the United States hotel industry was around U.S. dollars as of September 2025. This showed an increase over the previous year's figure of just under *** U.S. dollars.Â
What is average daily rate (ADR)?
Average daily rate is a key performance indicator of the hospitality industry. It shows the average room rental price per day in either a specific hotel (independent/chain), or in this case the average room rental price per day of many hotels within the U.S. Other useful KPI’s that are used in the lodging industry are the occupancy rate a²Ô»å revenue per available room (RevPAR).
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PwC. (December 2, 2025). Average daily rate of hotels in the United States from 2016 to 2025, with a forecast to 2026 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/
PwC. "Average daily rate of hotels in the United States from 2016 to 2025, with a forecast to 2026 (in U.S. dollars)." Chart. December 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/
PwC. (2025). Average daily rate of hotels in the United States from 2016 to 2025, with a forecast to 2026 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/
PwC. "Average Daily Rate of Hotels in The United States from 2016 to 2025, with a Forecast to 2026 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2025, /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/
PwC, Average daily rate of hotels in the United States from 2016 to 2025, with a forecast to 2026 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/ (last visited July 26, 2026)
Average daily rate of hotels in the United States from 2016 to 2025, with a forecast to 2026 (in U.S. dollars) [Graph], PwC, December 2, 2025. [Online]. Available: /statistics/195704/average-hotel-room-rate-in-the-us-since-2005/
