* was the most valuable hotel brand in 2025, with a global brand value of almost billion U.S. dollars. Other major hotel brands in the ranking included Hyatt, Marriott, and Hampton Inn.
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Brand Finance. (January 28, 2026). Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/732907/most-valuable-hotel-brands-worldwide/
Brand Finance. "Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars)." Chart. January 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/732907/most-valuable-hotel-brands-worldwide/
Brand Finance. (2026). Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/732907/most-valuable-hotel-brands-worldwide/
Brand Finance. "Leading Hotel Brands Worldwide in 2025, by Brand Value (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2026, /statistics/732907/most-valuable-hotel-brands-worldwide/
Brand Finance, Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/732907/most-valuable-hotel-brands-worldwide/ (last visited July 23, 2026)
Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars) [Graph], Brand Finance, January 28, 2026. [Online]. Available: /statistics/732907/most-valuable-hotel-brands-worldwide/
