Hilton - statistics & facts
These days, the Hilton name is often associated with famous heiress and entrepreneur Paris Hilton. However, the Hilton hotel dynasty that she hails from has, in fact, been operating for over 100 years. In 2024, the company had a total of 24 brands which ran over 8,000 establishments all over the world, while Hilton Worldwide’s revenue reached over 11 billion U.S. dollars.
With its high sales and brand value, Hilton has firmly established itself as one of the most competitive players in the global hotel industry.
What brands does Hilton operate?
The company’s extensive portfolio of brands caters to a wide range of market segments, including luxury, full-service, focused-service, and extended stay. Its offerings include big names such as Hampton, the largest Hilton brand in terms of hotel numbers, as well as Embassy Suites, Waldorf Astoria, and DoubleTree.Where are Hilton’s biggest markets?
Given it is based in the United States, it is unsurprising that most of Hilton’s properties were located there in 2024. However, the company also operated hundreds of hotels in the Americas, Europe, the Asia-Pacific region, and the Middle East and Africa. Comparatively, the Middle East and Africa was Hilton’s smallest market. Meanwhile, when looking at the regional segmentation of Hilton’s hotel rooms worldwide, almost 817,000 rooms were based in the U.S., followed by around 198,000 in the Asia- Pacific region. This also translated to a higher brand awareness than in other countries, as can be seen when comparing Hilton’s U.S. brand awareness to the United Kingdom’s in 2024.What is Hilton’s place in the global hotel industry?
Some of Hilton's biggest competitors include Marriott International, Caesars Entertainment, MGM Resorts International, and Las Vegas Sands. In a ranking of the leading hotel companies by sales worldwide, Hilton placed fifth behind these big players. The leader of the pack, Marriott International, accounted for over double the sales of Hilton. Although Hilton didn't rank first in terms of sales, it was the leading hotel company worldwide based on brand value, with a figure reaching nearly 12 billion U.S. dollars in 2023. Comparatively, Marriott placed fifth in the ranking with a value of around three billion U.S. dollars.With its high sales and brand value, Hilton has firmly established itself as one of the most competitive players in the global hotel industry.
