During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known hotel brands in the United States 2025
Hilton is the most well-known hotel brand in the U.S. Founded in 1919, the American chain of hotels is recognized by ** percent of internet respondents. Following closely behind is Holiday Inn with a brand awareness score of ** percent in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Â
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (January 12, 2026). Leading hotel brands ranked by brand awareness in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading hotel brands ranked by brand awareness in the United States in 2025." Chart. January 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2026). Leading hotel brands ranked by brand awareness in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Hotel Brands Ranked by Brand Awareness in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2026, /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading hotel brands ranked by brand awareness in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/ (last visited August 01, 2026)
Leading hotel brands ranked by brand awareness in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 12, 2026. [Online]. Available: /statistics/1343511/most-well-known-hotel-brands-in-the-united-states/
