The positive popularity score is calculated by taking the proportion of people who view something positively and showing it as a percentage of all the people who have given any opinion about that thing, including 'have heard of'.
Release date of survey is the date of access.
Citation formats
Most positively viewed hotel brands in the U.S. Q4 2025
Adults in the United States were surveyed on which hotel brands they viewed most positively as of the fourth quarter of 2025. Hilton ranked first, with a popularity score of ***percent. Meanwhile, Marriott and Holiday Inn followed in the ranking with a popularity score of **Ìý²¹²Ô»å ***percent, respectively.
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YouGov. (January 28, 2026). Hotel brands that the public view the most positively in the United States as of Q4 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. "Hotel brands that the public view the most positively in the United States as of Q4 2025." Chart. January 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. (2026). Hotel brands that the public view the most positively in the United States as of Q4 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov. "Hotel Brands That The Public View The Most Positively in The United States as of Q4 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2026, /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
YouGov, Hotel brands that the public view the most positively in the United States as of Q4 2025 ÌÇÐÄÆƽâ°æ, /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/ (last visited July 29, 2026)
Hotel brands that the public view the most positively in the United States as of Q4 2025 [Graph], YouGov, January 28, 2026. [Online]. Available: /statistics/1245409/most-positively-viewed-hotel-brands-in-the-us/
