ÌÇÐÄÆÆ½â°æ

Consumer behavior in France

Statistics report on consumer and shopping behavior in France

This report has been compiled to provide statistical information about consumer behavior in France. The report begins with an overview chapter detailing overal retail figures in France. The following three chapters cover consumer behavior, online shopping behavior, and holiday shopping habits, respectively. The final chapter within this statistics report provides data on consumer behavior in France compared to other European countries.

Table of contents

Retail figures

6
  • Premium Statistic Sales volume of total retail trade in France 1975-2025
  • Basic Statistic Sales volume of total retail trade in France 1975-2026, by month
  • Basic Statistic Wholesale and retail trade turnover of France 2021-2024
  • Basic Statistic Wholesale and retail trade industry enterprises number in France 2021-2024
  • Premium Statistic Annual price inflation of non-food sectors in France by month 2022-2023
  • Basic Statistic Monthly household expenditures on consumer goods France 2018-2025

Consumer behavior

10
  • Premium Forecast Most common offline purchases by type in France 2025
  • Premium Forecast Interest in product categories in France 2025
  • Premium Forecast Purchase intention by category in France 2025
  • Premium Forecast Brand awareness by category in France 2025
  • Premium Statistic Drivers of customer loyalty in France 2023
  • Premium Forecast Sources of information about products in France 2025
  • Premium Forecast Sources of inspiration for new products in France 2025
  • Premium Forecast Most common second-hand purchases by category in France 2025
  • Premium Forecast Importance of low-priced products by category in France 2025
  • Premium Forecast Importance of luxury/premium products by category in France 2025

Online shopping behavior

4
  • Premium Statistic Online shopping frequency in France 2023, by device
  • Premium Statistic Share of returning online shoppers in France 2023, by category
  • Premium Statistic Main advantages of mobile commerce in France 2023
  • Premium Statistic Top drivers of e-commerce customer retention in France 2023

Holiday season shopping

5
  • Premium Statistic Planned Christmas gifts in France in 2025, by recipient
  • Premium Statistic Consumers who save all year for their holiday budget in France 2025
  • Premium Statistic Number of Christmas gifts consumers planned to buy in France 2025
  • Basic Statistic Consumers who wait for Black Friday to buy their Christmas gifts in France 2024
  • Premium Statistic Average budget for Black Friday shopping in France 2021-2024

Comparison with other European countries

5
  • Premium Statistic Ways consumers are combatting higher food prices in Europe 2025
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023
  • Premium Statistic Main social media platforms for product research in Western Europe 2024
  • Premium Statistic Share of wallet consumers spent on Amazon in selected European countries 2023
  • Basic Statistic Average budget for Black Friday shopping in selected European countries 2024
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.