Daniel Slotta
Research expert covering Greater China
Social media usage in Argentina - statistics & facts
Despite the country’s recurring economic turmoil, social networks enjoy a comfortable position in the internet landscape in Argentina. Reaches more than 80 percent of its population, social Argentina constitutes one of the largest markets of the sector in Latin America, with audiences twice as large as the ones from Chile and slightly larger than those of Colombia. Combining the best of both neighbors, Argentina provides similar connectivity quality from the first and dribbles the issues of unequal access from the latter. As its massive public turns social platforms into some of the country’s most visited websites, these products became one of the main propellers of the country’s booming digital advertising sector.
