As of the second quarter of 2025, WhatsApp was the most used social media platform in Argentina for 93.3 percent of the country's online audiences. Instagram and Facebook followed, being used by 87.9 and 81.1 percent of Argentinian internet users, respectively. YouTube and TikTok were accessed by around 65.5 and 58.4 percent of users, while Facebook Messenger, X, and Telegram accounted for smaller audience shares.
YouTube for kids
The three YouTube channels in Argentina with the largest number of video views as of June 2024 are all focused on children. El Reino Infantil, a hit created by Argentinian entrepreneur Roberto Pumar, along with La Granja de Zenón (which is another series by Pumar) and Argentina's Disney channel collectively had over 111 billion views.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Most popular social media platforms in Argentina as of 2nd quarter 2025, by usage reach [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/284401/argentina-social-network-penetration/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Argentina as of 2nd quarter 2025, by usage reach." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/284401/argentina-social-network-penetration/
DataReportal, We Are Social, Meltwater. (2025). Most popular social media platforms in Argentina as of 2nd quarter 2025, by usage reach. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/284401/argentina-social-network-penetration/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Argentina as of 2nd Quarter 2025, by Usage Reach." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/284401/argentina-social-network-penetration/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Argentina as of 2nd quarter 2025, by usage reach ÌÇÐÄÆƽâ°æ, /statistics/284401/argentina-social-network-penetration/ (last visited July 23, 2026)
Most popular social media platforms in Argentina as of 2nd quarter 2025, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/284401/argentina-social-network-penetration/
