ÌÇÐÄÆƽâ°æ

In 2025, temu.com dominated the Hungarian online shopping market based on domestic net revenue. During the considered year, temu.com generated million U.S. dollars in online sales in Hungary, while the local platform emag.hu followed with approximately *** million U.S.dollars.

Which segments generate the highest e-commerce revenue?

In 2025, online retail generated over **** billion U.S. dollars’ worth of revenue in Hungary, and this figure is forecast to follow an increasing trend over the upcoming years. As of 2025, electronics were the leading segment, accounting for the highest revenue share. Fashion care came second, while beauty and personal care was Hungary's third largest online retail category. 

Online FMCG retail is still a growing trend in Hungary

Grocery shopping is one of the many aspects of people’s lives that underwent accelerated digitalization as a consequence of the coronavirus (COVID-19) pandemic. Grocery retailers source an increasing amount of their revenues from online orders, and Hungary is no exception. In 2024, approximately ** percent of Hungarians ordered groceries online from time to time, with approximately *** percent of all respondents doing so at least weekly.