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In 2024, **** percent of online orders in Hungary were paid for using online payments, such as e-wallets. Another **** percent of the orders were paid with cash upon delivery, making it the second most popular payment method in the country.

Which are the most supported payment methods by Hungarian webshops?

Bank transfers and cash on delivery were the most accepted e-commerce payment methods in Hungary in 2024, supported by ** and ** percent of domestic webshops, respectively. However, the number of online shops accepting card payments has been gradually growing since 2016. By the third quarter of 2024, over * online platforms accepted card payments. 

Which are the leading e-commerce segments?

Electronics, fashion, beauty, and personal care items brought in most of the revenue distributed in the Hungarian e-commerce market in 2024. According to the forecast, by 2029, the total e-commerce revenue could reach nearly billion dollars. The largest share of the revenue is expected to be generated from the sales of consumer electronics, followed by fashion items.