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Market research in the U.S.

Statistics report on market research in the United States

This report presents a range of statistics and facts about market research in the United States. It provides an overview of the market and follows up with financial data on the leading market research companies, as well as spending and research methods used by researchers.

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Table of contents

Market overview

8
  • Premium Statistic Revenue of the market research industry worldwide 2008-2023
  • Premium Statistic Distribution of global market research revenue by region 2023
  • Premium Statistic U.S. market research revenue 2009-2023 with 2024 forecast
  • Premium Statistic Market research revenue in the U.S. by segment 2013-2018
  • Premium Statistic Full-time U.S. employees of the leading market research companies 2005-2020
  • Premium Statistic Market research companies leading client sectors in the U.S. 2022
  • Premium Statistic Leading market research companies by U.S. research revenue in 2021
  • Premium Statistic Number of full-time employees at the leading U.S. market research companies in 2020

U.S. market leaders

7
  • Premium Statistic Market research revenue of Nielsen in the U.S. 2013-2021
  • Premium Statistic Market research revenue of IQVIA in the U.S. 2013-2021
  • Basic Statistic Market research revenue of Kantar in the U.S. 2013-2021
  • Premium Statistic Information Resources Inc. market research revenue in the U.S. 2013-2021
  • Premium Statistic Ipsos's market research revenue U.S. 2013-2021
  • Premium Statistic GfK's market research revenue U.S. 2013-2021
  • Premium Statistic Westat's market research revenue U.S. 2013-2021

Market research methods

4
  • Premium Statistic Market research spend in the U.S. by research project type 2022
  • Premium Statistic Market research spend in the U.S. by method of survey 2022
  • Premium Statistic Market research spend in the U.S. by research method 2022
  • Premium Statistic U.S. market research spend by research design 2023
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