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Market research industry

Statistics report on the market research industry

This report presents a range of statistics and facts about the global market research industry. It provides an overview of the industry and follows up with financial data of the leading market research companies worldwide, as well as research methods used within these companies and beyond.

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Table of contents

Industry overview

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  • Premium Statistic Revenue of the market research industry worldwide 2008-2023
  • Premium Statistic Revenue of the market research industry worldwide by country or region 2022-2023
  • Premium Statistic Distribution of global market research revenue by region 2023
  • Premium Statistic Market research revenue worldwide by client sector 2023
  • Premium Statistic Annual growth in market research revenue worldwide by region 2023
  • Premium Statistic Market share of the market research industry worldwide by country 2023
  • Premium Statistic Countries with the largest established research revenue worldwide 2023
  • Premium Statistic Leading market research companies worldwide by global research revenue 2018-2023

Research methods

4
  • Premium Statistic ÌÇÐÄÆƽâ°æ industry revenue by segment 2020-2023
  • Premium Statistic Market research spending share worldwide by methodology type 2023
  • Premium Statistic Market research spending share worldwide by sector 2023
  • Premium Statistic Market research spending share worldwide by project type 2023

Leading companies

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  • Premium Statistic Kantar revenue 2006-2024
  • Premium Statistic IQVIA research revenue worldwide 2013-2024
  • Premium Statistic IQVIA employee number 2014-2024
  • Premium Statistic Ipsos revenue 2000-2024
  • Basic Statistic Ipsos employees 2000-2024
  • Premium Statistic Gartner revenue by segment 2012-2025
  • Premium Statistic Gartner employees worldwide 2010-2024
  • Premium Statistic Salesforce research and development expenditure worldwide from 2015-2026
  • Premium Statistic Salesforce employees 2015-2026

Advertising and market research by selected countries

5
  • Premium Statistic Net growth of the market research industry in Japan 2016-2023
  • Basic Statistic Turnover of the advertising and market research industry of Sweden 2021-2024
  • Basic Statistic Turnover of the advertising and market research industry of Luxembourg 2021-2024
  • Basic Statistic Turnover of the advertising and market research industry of Italy 2021-2024
  • Basic Statistic Turnover of the advertising and market research industry of Spain 2021-2024
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