Market measurement: including syndicated or custom retail/consumer panel/surveys for market size, share and tracking, including online.
Market modeling: including marketing mix and media modeling.
New product/service development: including testing of concepts, products, services, packaging, pricing, mix, etc. and volume forecasting.
Media audience/research: including viewing, listening, readership, including online.
Usage and attitude studies: including segmentation studies and motivational research.
Citation formats
Market research spend in the U.S. by research project type 2022
In 2022, the research project type with the highest share of market research spend in the United States was CRM systems/customer satisfaction. Market measurement was second in the rankings, with a ** percent share.
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ESOMAR. (September 8, 2023). Distribution of market research spend in the United States in 2022, by research project type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of market research spend in the United States in 2022, by research project type." Chart. September 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/491678/market-research-project-type-usa/
ESOMAR. (2023). Distribution of market research spend in the United States in 2022, by research project type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/491678/market-research-project-type-usa/
ESOMAR. "Distribution of Market Research Spend in The United States in 2022, by Research Project Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2023, /statistics/491678/market-research-project-type-usa/
ESOMAR, Distribution of market research spend in the United States in 2022, by research project type ÌÇÐÄÆƽâ°æ, /statistics/491678/market-research-project-type-usa/ (last visited July 23, 2026)
Distribution of market research spend in the United States in 2022, by research project type [Graph], ESOMAR, September 8, 2023. [Online]. Available: /statistics/491678/market-research-project-type-usa/
