X (formerly Twitter) in the United Kingdom (UK) - statistics & facts
Was the United Kingdom ready for a Twitter rebrand? A complete makeover may have helped Elon Musk's X move away from its origins, but users in the UK are still not convinced by the new name. X has a loyal UK fan base, but is it considered serious competition by other major social media brands?
The rebranding to X may have helped the social media platform break away from its roots, but UK consumers are not fully sold on leaving Twitter behind just yet.
Who is still on X?
In 2024, there were around 17.6 million X users in the United Kingdom. As of September 2024, 24 percent of X users in the country were of Generation Z, while 36 percent were millennials. Generation X accounted for 31 percent of users, and just one in ten were Baby boomers. Male users accounted for 61.9 percent of X’s user base in the market. In terms of education level, 29 percent of users held a bachelor’s degree, and 22 percent were of further education level. Additionally, 30 percent of users identified as politically right-leaning, and 26 percent reported to be left-leaning.Keeping up with the competition?
X remains a very well-known social media platform, with 84 percent of social media users in the UK having heard of it and over one-third reporting using the platform. When compared to other big-name social media brands, X ranks as the sixth most well-known online network, after Facebook, Instagram, YouTube, TikTok, and Snapchat, respectively.X is part of the daily social media routine
The majority of X users in the United Kingdom frequently visit the service. Almost 80 percent of users were daily active users, and 15 percent accessed the platform several times per week, while three percent visited X once a week. X users in the UK are also active on competitors’ platforms, with 79 percent of X users also being Facebook users. Additionally, 77 percent were YouTube users and three-quarters were Instagram users, as of October 2024.Was the UK ready?
A 2024 survey found that 70 percent of X users in Britain still referred to the service as Twitter, with just four percent of respondents referring to the platform as X. Users were somewhat more likely to call the platform by its new name than the general population were. UK users had strong opinions on the content found on the platform, with 62 percent of daily active users stating that the platform gave people too much freedom to post offensive or harmful content. However, one quarter of users felt that X got the balance between freedom and moderation right.The rebranding to X may have helped the social media platform break away from its roots, but UK consumers are not fully sold on leaving Twitter behind just yet.
