According to a survey of users in aged between 15 and 24 conducted in the United Kingdom in August 2023, respondents spent approximately *** minutes daily engaging with TikTok. The most popular social media platforms was Instagram, with a reach of approximately ** percent across the examined demographic, despite users engaging with the platform for less than ** minutes per day on average.
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UKOM. (August 23, 2023). Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1479571/gen-z-uk-social-media-time-spent-reach/
UKOM. "Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform." Chart. August 23, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1479571/gen-z-uk-social-media-time-spent-reach/
UKOM. (2023). Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1479571/gen-z-uk-social-media-time-spent-reach/
UKOM. "Daily Social Media Reach and Time Spent among Gen Z Users in The United Kingdom in August 2023, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Aug 2023, /statistics/1479571/gen-z-uk-social-media-time-spent-reach/
UKOM, Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform ÌÇÐÄÆÆ½â°æ, /statistics/1479571/gen-z-uk-social-media-time-spent-reach/ (last visited August 02, 2026)
Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform [Graph], UKOM, August 23, 2023. [Online]. Available: /statistics/1479571/gen-z-uk-social-media-time-spent-reach/