Marriott brand profile U.S. 2025| ��ƽ��

Marriott brand awareness, usage, popularity, loyalty, and buzz among hotel customers in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

Awareness: all respondents; Popularity, Usage, Buzz: respondents who know the brand; Loyalty: respondents who use the brand

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hotels, which of the following brands do you like?
Brand usage: When it comes to hotels, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hotels, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Marriott in the United States?
When it comes to hotel customers, brand awareness of Marriott is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Marriott in the United States?
In total, ** percent of U.S. hotel customers say they like Marriott.

What is the usage share of Marriott in the United States?
All in all, ** percent of hotel customers in the United States use Marriott.

How loyal are the customers of Marriott?
��ǳܲԻ��** percent of hotel customers in the United States say they are likely to use Marriott again.

What's the buzz around Marriott in the United States?
In 2025, about ** percent of U.S. hotel customers had heard about Marriott in the media, on social media, or in advertising over the past three months.

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