During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Premier Inn is the most well-known hotel brand in the UK with a brand awareness score of ** percent. The second spot on this list is shared between Holiday Inn ²¹²Ô»åÌýTravelodge as both are recognized by ** percent of internet respondents in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
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ÌÇÐÄÆƽâ°æ. (March 4, 2026). Leading hotel brands ranked by brand awareness in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1343521/most-well-known-hotel-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading hotel brands ranked by brand awareness in the United Kingdom in 2025." Chart. March 4, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1343521/most-well-known-hotel-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2026). Leading hotel brands ranked by brand awareness in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1343521/most-well-known-hotel-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Hotel Brands Ranked by Brand Awareness in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Mar 2026, /statistics/1343521/most-well-known-hotel-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading hotel brands ranked by brand awareness in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1343521/most-well-known-hotel-brands-in-the-uk/ (last visited July 27, 2026)
Leading hotel brands ranked by brand awareness in the United Kingdom in 2025 [Graph], ÌÇÐÄÆƽâ°æ, March 4, 2026. [Online]. Available: /statistics/1343521/most-well-known-hotel-brands-in-the-uk/
