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Leading travel brands in the United States in 4th quarter 2025, by share of voice

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Source

In cooperation with
Release date

February 2026

Region

United States

Survey time period

Q4 2025

Supplementary notes

¹ Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

The source specified that the figures are based on 7,810 travel search terms on Google in the United States.

The release date is the date accessed.

Citation formats

Leading travel brands in the U.S. 2025, by share of voice

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 23, 2026

According to a study by , travel provider Hotels.com was the travel brand with the highest share of voice in the United States in the fourth quarter of 2025, at **** percent. Meanwhile, Expedia reported the second-highest share of voice in the ranking at **** percent.

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