Fragrance market in China - statistics & facts
Over the past few years, China has experienced explosive growth in its fragrance market. Retail sales of perfume—the industry’s largest segment—doubled between 2018 and 2023. This surge was largely driven by a cultural shift in how Chinese people perceive perfume. Historically, there was a stereotype in the country that perfume was used merely to mask body odor. But recently, it has become essential for many, especially Generation Z and Millennials, to enhance their mood and express themselves. As demand for fragrance products rises, competition has intensified, making it more challenging for brands to gain traction without a profound understanding of consumer preferences.
