In the first nine months of 2024, Chanel ranked first among leading perfume brands on the Chinese e-commerce platforms Taobao and Tmall, with a retail sales value of around *** million yuan for perfume products. Hermès followed with a sales value of *** million yuan, while recording the highest year-over-year growth of over ** percent among the 10 leading brands.
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CBNData. (October 9, 2024). Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. "Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan)." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. (2024). Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData. "Sales Value of Leading Perfume and Fragrance Brands on Taobao and Tmall in China from January to September 2024 (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
CBNData, Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/ (last visited July 31, 2026)
Sales value of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in million yuan) [Graph], CBNData, October 9, 2024. [Online]. Available: /statistics/1546719/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-value/
