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Retail sales value of perfume products in China in 2023, by price range (in billion yuan)

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Release date

August 2024

Region

China

Survey time period

2023

Supplementary notes

*Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2025).

Entry prestige products: priced up to 599 yuan per 50 ml.

Prestige products: priced between 600 and 1,199 yuan per 50 ml.

Luxury products: priced at least 1,200 yuan per 50 ml.

Citation formats

Retail sales of perfumes in China 2023, by price range

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 14, 2025

In 2023, prestige products led sales across all perfume price ranges in China, generating **** billion yuan out of a total of **** billion yuan. Luxury perfumes generated a retail sales value of merely *** billion yuan that year, yet recording the highest CAGR at **** percent between 2018 and 2023.

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