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China-chic and domestic fashion market in China

Statistics report on China-chic and domestic fashion market in China

This report presents a range of statistics and facts about China-chic ("Guochao") and its influence on the Chinese fashion market. China-chic is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. The report provides information regarding the background of this trend and its influence on the Hanfu (a historic folk costume) industry, jewelry market, as well as cosmetics market.

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Table of contents

Overview

6
  • Premium Statistic Level of satisfaction with China's cultural development 2023
  • Premium Statistic Expectations for promoting traditional Chinese culture 2025
  • Premium Statistic Market size of the China-chic industry China 2018-2028
  • Premium Statistic Local and foreign brand preference of fashion goods China 2025
  • Premium Statistic Reasons for selecting Guochao products China 2024
  • Premium Statistic Desired changes in Guochao brands or products China 2024

Folk costume

6
  • Premium Statistic Hanfu industry market size China 2018-2027
  • Premium Statistic Hanfu YoY market value growth China 2018-2027
  • Premium Statistic Number of new Hanfu-related enterprises China 2020-2023
  • Premium Statistic Number of Hanfu clothing sellers on Taobao China 2014-2022
  • Premium Statistic Sales volume of Hanfu on Alibaba platforms China 2024, by product type
  • Premium Statistic Sales value of Hanfu on Alibaba platforms China 2024, by product type

Jewelry

5
  • Premium Statistic Market size of China's Gufa gold jewelry market 2018-2028
  • Premium Statistic Breakdown of gold retail inventory China H1 2023, by type
  • Premium Statistic Profit contribution score of various gold products China H1 2023, by type
  • Premium Statistic Percentage of personal pure gold jewelry consumers Greater China 2023, by age group
  • Premium Statistic Share of consumers considering buying classic Chinese jewelry Greater China 2023

Cosmetics

6
  • Premium Statistic Cosmetics retail sales breakdown China 2023-2025, by brand origin
  • Premium Statistic Market share of domestics brands in China 2019-2029
  • Premium Statistic GMV of major 10 cosmetics brands on Douyin China 2024
  • Premium Statistic Favorite China-chic cosmetic brands China 2023, by brand
  • Premium Statistic Most recognized China-chic cosmetic brands China 2023
  • Premium Statistic Opinion of Chinese consumers on Guochao cosmetics 2023
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