Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024
Characteristic
Share of GMV
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In the first three quarters of 2024, foreign brands contributed around **** percent of the gross merchandise volume (GMV) of perfumes on Alibaba's e-commerce platform in China. However, ** percent of the brands offering perfume and fragrance products on Tmall and Taobao during that period were domestic brands.
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Sohu. (February 11, 2025). Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024." Chart. February 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. (2025). Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of Foreign Brands in The Total Gross Merchandise Volume of Perfume Products on Alibaba's E-commerce Platforms in China from January to September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2025, /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
Sohu, Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/ (last visited July 27, 2026)
Share of foreign brands in the total gross merchandise volume of perfume products on Alibaba's e-commerce platforms in China from January to September 2024 [Graph], Sohu, February 11, 2025. [Online]. Available: /statistics/1546735/china-tmall-perfume-gmv-breakdown-by-brand-origin/
