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Most popular fragrance notes in China as of November 2025

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Source

Release date

December 2025

Region

China

Survey time period

November 2025

Number of respondents

1,186 respondents

Special properties

multiple answers allowed

Supplementary notes

Multiple answers were allowed.

Citation formats

Preferred fragrance families among consumers in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2026

According to a survey conducted in November 2025, **** percent of the Chinese respondents said they preferred fragrances with floral notes. Meanwhile, **** percent of respondents said they liked perfumes or scented products with fruity notes.

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Fragrance market in ChinaCosmetics market in ChinaLuxury goods market in ChinaGen Z consumers in ChinaChina-chic and domestic fashion market in China
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