In the first three quarters of 2024, foreign brands contributed nearly ** percent of the gross merchandise volume (GMV) of perfumes on Douyin (TikTok's Chinese version). However, the GMV of domestic products recorded a year-over-year increase of **** percent, showcasing a strong potential for growth.
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Sohu. (February 11, 2025). Share of foreign brands in the total gross merchandise volume of perfume products on Douyin in China from January to September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of foreign brands in the total gross merchandise volume of perfume products on Douyin in China from January to September 2024." Chart. February 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/
Sohu. (2025). Share of foreign brands in the total gross merchandise volume of perfume products on Douyin in China from January to September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/
Sohu. "Share of Foreign Brands in The Total Gross Merchandise Volume of Perfume Products on Douyin in China from January to September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2025, /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/
Sohu, Share of foreign brands in the total gross merchandise volume of perfume products on Douyin in China from January to September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/ (last visited July 26, 2026)
Share of foreign brands in the total gross merchandise volume of perfume products on Douyin in China from January to September 2024 [Graph], Sohu, February 11, 2025. [Online]. Available: /statistics/1609100/china-douyin-perfume-gmv-breakdown-by-brand-origin/
