According to a 2025 survey, Eau de Toilette was the most preferred type of perfume among consumers in China, with **** percent of respondents selecting it as their favorite.
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iiMedia Research. (December 3, 2025). Preferred perfume types among consumers in China as of November 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 18, 2026, from /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. "Preferred perfume types among consumers in China as of November 2025." Chart. December 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 18, 2026. /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. (2025). Preferred perfume types among consumers in China as of November 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 18, 2026. /statistics/1609186/china-preferred-perfume-types/
iiMedia Research. "Preferred Perfume Types among Consumers in China as of November 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Dec 2025, /statistics/1609186/china-preferred-perfume-types/
iiMedia Research, Preferred perfume types among consumers in China as of November 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1609186/china-preferred-perfume-types/ (last visited July 18, 2026)
Preferred perfume types among consumers in China as of November 2025 [Graph], iiMedia Research, December 3, 2025. [Online]. Available: /statistics/1609186/china-preferred-perfume-types/