In the first nine months of 2024, the sales volume of perfume products from Chanel on the Chinese e-commerce platforms Taobao and Tmall surpassed *** million bottles, the largest among leading perfume brands. Hermès followed with a sales volume of around *** million bottles, while recording the highest year-over-year growth of over ** percent among the ten leading brands.
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CBNData. (October 9, 2024). Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000 bottles) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. "Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000 bottles)." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. (2024). Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000 bottles). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData. "Sales Volume of Leading Perfume and Fragrance Brands on Taobao and Tmall in China from January to September 2024 (in 1,000 Bottles)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
CBNData, Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000 bottles) ÌÇÐÄÆƽâ°æ, /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/ (last visited July 31, 2026)
Sales volume of leading perfume and fragrance brands on Taobao and Tmall in China from January to September 2024 (in 1,000 bottles) [Graph], CBNData, October 9, 2024. [Online]. Available: /statistics/1546728/china-leading-perfume-brands-on-taobao-and-tmall-based-on-sales-volume/
