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Fragrance market in China

Statistics report on the fragrance market in China

This statistics report presents a selection of graphs and statistics on the fragrance market in China. Included is an overview of the fragrance industry, followed by chapters on domestic sales, competitive landscape, and consumer perspective.

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Table of contents

Overview

5
  • Premium Forecast Leading prestige fragrances market based on revenue 2025
  • Premium Statistic Global leading importers of essential oils and resinoids in 2025
  • Premium Statistic Export value of perfume APAC 2024, by country
  • Premium Statistic Retail sales of perfumes in mainland China, Hong Kong, and Macau 2018-2028
  • Premium Statistic Number of new fragrance companies China 2015-2023

Domestic sales

7
  • Premium Statistic Retail sales of home fragrances in China 2018-2028
  • Premium Statistic Market size of the scented candle industry in China 2018-2023
  • Premium Statistic Retail sales of perfumes in China 2018-2028
  • Premium Statistic Online retail sales of perfumes in China 2018-2028
  • Premium Statistic Retail sales of perfumes in China 2023, by price range
  • Premium Statistic Retail sales of luxury perfumes in China 2018-2028
  • Premium Statistic Breakdown of China's perfume market 2024, by type

Competitive landscape

5
  • Premium Statistic Distribution of perfume GMV on Tmall and Taobao in China 2024, by brand origin
  • Premium Statistic Distribution of perfume GMV on Douyin in China 2024, by brand origin
  • Premium Statistic Sales value of perfume products on Taobao and Tmall in China 2024, by brand
  • Premium Statistic Sales volume of perfume products on Taobao and Tmall in China 2024, by brand
  • Premium Statistic Major home fragrance brands on Taobao and Tmall in China 2023-2024

Consumer perspective

8
  • Premium Statistic Leading reasons to use perfumes in China 2024
  • Premium Statistic Annual personal spending on perfume in China 2024
  • Premium Statistic Most popular sales channels for perfume among consumers in China 2024
  • Premium Statistic Commonly acceptable price ranges for perfumes in China 2024
  • Premium Statistic Perfume usage frequency among consumers in China 2024
  • Premium Statistic Favorite perfume types among consumers in China 2025
  • Premium Statistic Preferred fragrance families among consumers in China 2025
  • Premium Statistic Preferred raw materials for perfumes in China 2024
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