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E-commerce in Australia

Statistics report on e-commerce in Australia

This report presents a range of statistics and facts on e-commerce in Australia. Included is an overview of the e-commerce market, followed by a closer look into different areas of the market, including its various retail segments, online retailers and e-commerce platforms, consumer attitudes and behaviors, and digital payment methods.

Table of contents

Overview

6
  • Basic Statistic Leading large cap e-commerce companies worldwide 2026, by market cap
  • Premium Forecast Revenue of the e-commerce industry in Australia 2017-2030
  • Premium Forecast E-commerce market revenue Australia 2017-2030, by segment
  • Premium Forecast E-commerce market revenue growth Australia 2020-2029
  • Premium Forecast Number of users of e-commerce in Australia 2017-2030
  • Premium Forecast E-commerce average revenue per user Australia 2020-2030, by segment

Online retail expenditure

7
  • Basic Statistic Monthly online retail revenue Australia 2020-2025
  • Basic Statistic Monthly online retail revenue Australia 2020-2025, by type
  • Premium Statistic Online spending Australia 2025, by generation
  • Premium Statistic Online spending Australia 2025, by category
  • Premium Statistic Online spending distribution Australia 2024, by category
  • Premium Statistic Online spending growth Australia 2025, by category
  • Premium Statistic Online spending growth Australia 2025, by state

Online retailers and marketplaces

8
  • Premium Statistic Leading online retail brands Australia 2026, by audience size
  • Premium Statistic Leading online retail brands audience size growth Australia 2024
  • Premium Statistic Popular online retailers and marketplaces among online shoppers Australia 2025
  • Premium Statistic Popular Chinese online marketplaces among online shoppers Australia 2024
  • Premium Statistic Popular online marketplace websites Australia 2026, by website traffic
  • Premium Statistic Popular apparel and fashion websites Australia 2026, by website traffic
  • Premium Statistic Popular beauty and cosmetics websites Australia 2026, by website traffic
  • Premium Statistic Popular department store websites Australia 2025, by website traffic

Consumer attitudes and behaviors

5
  • Premium Statistic Online shopper purchase frequency Australia 2025
  • Premium Forecast Attitudes towards online shopping in Australia 2025
  • Premium Statistic Key online purchase drivers Australia 2024
  • Premium Statistic Key advantages of shopping on Amazon Australia 2024
  • Premium Statistic Key advantages of shopping on Temu Australia 2024

Digital payments

5
  • Premium Statistic Most used online payment options Australia 2024
  • Premium Statistic Most trusted online payment options Australia 2024
  • Premium Forecast Biggest e-commerce payment brands in Australia 2024
  • Premium Statistic Quarterly PayPal penetration, online or offline, in Australia 2020-2026
  • Premium Statistic Buy now, pay later (BNPL) share in e-commerce in 43 countries worldwide 2016-2025
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