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Online shopping behavior in Australia

Statistics report on online shopping behavior in Australia

This report presents a selection of statistics and facts on online consumer shopping behavior in Australia. It provides an overview of Australian online shopping habits and contains chapters on consumer engagement with e-commerce marketplaces, online grocery shopping, holiday sales events, and artificial intelligence (AI).

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Table of contents

Overview

6
  • Premium Statistic Annual spending on goods Australia 2018-2023, by mode of purchase
  • Premium Statistic Online spending Australia 2025, by category
  • Basic Statistic Monthly online retail revenue Australia 2020-2025, by type
  • Basic Statistic Monthly share of online retail revenue Australia 2020-2025, by type
  • Premium Statistic Distribution of online retail spending Australia 2025, by category
  • Premium Statistic Annual growth in online retail spending Australia 2025, by category

Online marketplaces

6
  • Premium Statistic Popular online retailers and marketplaces among online shoppers Australia 2025
  • Premium Statistic Leading online marketplaces Australia 2023, by average monthly site visits
  • Premium Statistic Frequency of Australian consumers buying from Amazon in 12 months to February 2023
  • Premium Statistic Amazon Australia share of online purchases made Australia 2023, by category
  • Premium Statistic Number of active users on MyDeal FY 2019-2022
  • Premium Statistic Distribution of products sold at MyDeal FY 2022, by key categories

Online shopping behavior

6
  • Premium Statistic Online shopper purchase frequency Australia 2025
  • Premium Statistic Key online purchase drivers Australia 2024
  • Premium Forecast Attitudes towards online shopping in Australia 2025
  • Premium Statistic Sources used to discover products and brands among online shoppers Australia 2025
  • Premium Statistic Most popular online shopping product categories Australia 2025
  • Premium Statistic Online shopper preference for ethical and sustainable brands Australia 2025

Online grocery shopping

5
  • Premium Statistic Online grocery expenditure Australia 2025, by market
  • Premium Forecast Online grocery & beverage shopping by store brand in Australia 2025
  • Premium Statistic Online grocery delivery service usage frequency Australia 2022, by service
  • Premium Statistic Reasons for grocery shopping online vs. offline Australia 2022
  • Premium Statistic Leading features shoppers value when online grocery shopping Australia 2022

Online holiday shopping

5
  • Premium Statistic Black Friday sales shopping intentions Australia 2023
  • Premium Statistic Intentions to shop online vs. in-store during the Black Friday sales Australia 2023
  • Premium Statistic Leading reasons for conducting Christmas shopping online Australia 2024
  • Premium Statistic Retailers and marketplaces Christmas gift shoppers planned to buy from Australia 2024
  • Premium Statistic Shopping habits of Amazon shoppers during sales periods Australia as of February 2023

AI in online shopping

3
  • Premium Statistic Business usage of AI for e-commerce Australia 2023
  • Premium Statistic Consumer openness to AI usage when shopping online Australia 2023
  • Premium Statistic Level of comfort with business AI use for decisions about customers Australia 2023
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